Kuala Lumpur: Fusionex, a data technology provider has rolled out a data analytics solution for an institute of higher learning in Asia to elevate its market intelligence by accurately determining market demand.
The data management solution captures information from online interactions on the client’s web portal to accurately discern student interest, course relevance and potential roadblocks against enrolment.
Fusionex revamped the client’s web portal and transforming it into an intelligent data gathering platform capable of tracking user data, a statement said.
The web portal could measure how each user uniquely interacts with it and produces insights from the data to form a true 360-degree view of each customer.
It can also determine which pages failed to capture user interest, causing them to drop off from the web portal.
The client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.
Fusionex Founder and Group Chief Executive Officer, Ivan Teh said: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client.
He added the client will be able to create relevant targeted offerings for prospective students and for students to find the most suitable courses that match with their individual talents and interests