corporate culture
vision
being the most respected manufacturer in the writing instruments industry.
missions
being a leader, not a follower, in r&d and corporate management; respect and opportunities for our customers, our suppliers and our individual employees; contribution and responsibility to the communities in which we operate.
strategy
a development strategy focused on building core competitive ability with technical and management innovations.
core values
honesty, integrity, innovation, responsibility
management ideologies
being practical and truth seeking;
being a pioneer in innovation, and doing the impossible;
pursuing performance excellence.
corporate ideologies
foster a corporate culture that enhances individual creativity and honors entrepreneurship
dedicate ourselves to continuous improvement in our business performance
conduct business with uncompromising integrity and professionalism