company profile
qingdao changlong stationery co., ltd (hereinafter referred to as "snowhite stationery”) was founded in may 1988, covering an area of 82 thousand square meters. after nearly thirty years of development, snowhite has become a professional stationery manufacturer integrated with r & d, production and sales , it has been identified as top ten enterprise by china light industry pen industry for many continuous years。
snowhite stationery mainly produces “snowhite”and other brands series stationeries. the products include free ink system roller pen , sign pen , free ink system fountain pen , magic erasable set, magic rewrite pen , gel pen , ballpoint pen , permanent markers, whiteboard markers, highlighter, brush pen , correction pen and other multiple specifications, which cover all categories of daily writing instruments. annual output is more than 5 hundred million pieces.
the company attaches high importance to technology r&d and innovation and strives to master all aspects of the core technology for each process of pen making . snowhite stationery has its own enterprise technology center, covering the mold design & making, ink research and development, equipment manufacturing and other aspects. it owns more than 30 existing effective patents and already masters completely the core technology of making pens. many new products of snowhite stationery are awarded science and technology progress prizes by china light industry association and qingdao city . the company has been recognized as a new and high technology enterprise since the implementation of the evaluation of high-tech enterprises.
as one of the earliest established pen manufacturer, snowhite stationery takes the lead to adopt standardized management model in the industry and gains great achievement in product technical standards and enterprise management standards and other aspects. over the past decade, snowhite stationery actively participated in the formulation of national and industry standards, leading the development of chinese pen industry. snowhite has led the formulation of correction pen national standard and many pens industry standard, purified the domestic pens market and contributed to the development of domestic pen industry . at the same time, it has profound significance for enterprises to reduce technical barriers and expand international market. in internal management, snowhite stationery has set up standards for many various products to ensure there are appropriate procedures for different products production and work to follow and standardized process to be applied.
company attaches great importance to the informatization management, launched in 2000 with erp (enterprise resource planning) project as the core of information engineering, becoming the first company in domestic stationery industry successful use erp software; since 2010, the company strengthen the introduction and development, use, implementation of new equipment information management mode on the basis of the original information; since 2012, the company constantly introducing new equipment, salary management, security management software; in 2015, to improve production efficiency, the company worked out a comprehensive technical renovation plan, to meet the needs of production through intelligent manufacturing equipment and pattern of artificial demand
since established in 1988, snowhite has established the “snowhite” brand marketing strategy in the domestic market,, , through product differentiation strategy, becomes the most valuable brand in china stationery market.. the business throughout the country, and set up sales agencies in beijing, shanghai, shenyang, harbin, wuhan, chengdu, xi’an, henan, kunming, hefei, jinan, qingdao and other places . in the international market, snowhite aspires to be the world's famous stationery brands’supplier. in 1995, company started to undertake oem orders, and cooperate with many world mainstream brand stationery companies, and gradually establish a long-term strategic partnership wih them. the company thus become the reliable suppliers around the world, has formed a radiation in europe and the united states as the main body, the international sales network all over the world, has a stable international market orders, export revenues growing by 20% or more a year.
future-oriented, snowhite will be adhering to the "work really realistic, make the innovation, the pursuit of excellence" business philosophy, to revolve goals of building chinese pen industrial most valuable enterprise, focus on the implementation of lean production management mode, going forward on direction to set up one hundred years’brand, create first-class enterprise culture brand development .